as seen in person

as seen in person

may events

Get your calendar ready: On Saturday, May 11th, I’ll be slinging wares at The Hive Market at Trolley Square.

boo forever may events-01.jpg

And on Sunday, May 19th, I will be leading a free workshop as part of the Self-Care Sunday Festival

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In the meantime, if you missed my pop-up at Atelier last Saturday, you can still catch my stuff at the shop! Open Tuesday through Saturday from 11am-6pm, or Sunday from 12-4pm. Go see some of the new clothing + home goods I’ve been working on there!

as seen in person

big cottonwood canyon: twin peaks embroidery

boo forever big cottonwood canyon embroidery by brinley froelich

my most recent piece, a commission to create a scene of the big cottonwood canyon. the embroidery measures about 22” W x 16” H, which is a bit larger than pieces I’ve done in the past, and was a fun challenge.

are you interested in prints, a desktop background, or maybe a different custom piece of your own? shoot me a word.

as seen in person

veins of utah at the gateway!

after thirty five hours of stitching in every spare moment I had the past week, and with incredible help from many friends, my window display is live at the gateway! go check it out on 70 S Rio Grande, just north of Victoria's Secret. 

Special thanks to Willard, Katie, Jordan, Max, Brody and Kamryn for your help in one way, shape, or form. 

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gallery show, as seen in person

RAW Artist Showcase with Jaggy Mones!

Excited to announce that me and Maggie will be having a booth at the RAW Artists Showcase on December 6th at the Rockwell in Salt Lake City! 

In order to reserve our spot, we are required to sell at least 20 tickets. I understand that this is a bit on the pricier end, so as an incentive, I'm offering a free 8x10 print to whoever buys a ticket! Purchase tickets here. (Note: You *must* purchase them at that link in order for them to count toward our account.) If you're unable to make it, you can still support by purchasing a ticket (or several!), and they can be transferred to someone who would like to go. 

Once you've purchased your ticket, forward me the receipt or screenshot to, and indicate which option of print you'd like. 

Thanks everyone! 

as seen in person, stitching

new denim jackets are live!



       original embroideries + vintage denim = bundle up 



as seen in person

Teaching yoga at the University of Utah Student Life Center

I'm teaching a Flow Yoga class again this semester at the University of Utah! Tuesday and Thursday nights from 6:30-7:20pm, first day is on August 22nd, last day is on December 7th. This class is open to registration for students, faculty and staff at the University of Utah. Find out more info and sign up on the event page

as seen in person

customized wedding table numbers for erin + sean

I love doing things for the people I love, and that includes this project creating the wedding table numbers for my friends wedding. I am so happy for you, Erin + Sean! What a fun and magical weekend it was, I have so much love for these two and everyone that was there <3. 

as seen in person

customized jean jacket patches + stitching for miguel

My friend Miguel asked me to embroider something on his favorite jean jacket to remind him of the Basaseachic Falls National Park outside of his hometown near Chihuaha, Mexico. I didn't want to recreate the images I found online, so I took some liberties in the design and turned it into a three-part panel of patches representing the actual falls traveling to the river beneath it. 

In addition to the three patches, I stitched his family's cattle brand onto the inside sleeve under the wrist for a subtle personal touch&nbsp;

In addition to the three patches, I stitched his family's cattle brand onto the inside sleeve under the wrist for a subtle personal touch 

I had a ton of fun working on this, I'm excited to work on customizing more!

as seen in person, stitching

Incite 3: The Art of Storytelling

This is a little late to my site, but better late than never, right? Anyway, I was really excited when I found out this piece was selected for Incite 3: The Art of Storytelling.


This was a particularly emotional piece for me to make. In the wake of Dan's passing, I finally took on 2666, a daunting tome, but a book he highly recommended to me that I always put off reading. This piece was inspired by The Part about Archimboldi, when Hans dives among the seaweed and becomes so enraptured by the species that he almost drowns among it.

It's funny, the things we become obsessed about as children rarely leave us, despite growing up, taking on new responsibilities, and most likely forgetting about those things for a time. Not that 2666 is an uplifting book, nor is the passing of a friend a time for inspiration, but I think remembering those sparks of passion we felt in our childhood can fuel us as we go through the anxieties of being an adult. I know it's what kept Dan going through his. 

Anyway, before I wax too emotional... I leave you with a few of my favorites from the book. Truly humbled to be included in this collection.